Our work in the healthcare industry actually began in managed care, and today our involvement ranges from formulary announcements to physicians in local markets across the nation, to explanation and education of complex Medicare/Medicaid reimbursement policies. Because managed care account managers and field sales representatives are integral to forming a well-coordinated marketing effort, we leverage highly efficient systems and processes that enable this group to publish customized communications at the local market and payer levels.

We utilize our extensive knowledge of physician relationship marketing to develop specialized web-based applications, such as managed care advisor “resource centers”. And we’re heavily involved in integrated programs to help our clients access difficult-to-reach audiences, such as pharmacy and medical directors.

Using interactive and proven direct marketing strategies, we are able to immerse the audience in rich, multi-channel content.