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Successful marketing is about creating the perfect balance between the marketing strategy, creative execution, and medium to convey branded communications. We've helped our clients succeed in marketing their healthcare products and services by utilizing all viable tools to their fullest capacity. To that end, TMX has developed highly specialized methods to address these five distinct areas:
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TMX Healthcare is working to change healthcare communications to help companies improve their internal operations and succeed in external branding. We are committed to developing and launching internet-based communications that are cost-effective, user-friendly, and in compliance. We are innovators who deliver.
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TMX's digital marketing team offers clients proven brand insight. Through online and offline promotions, multi-channel digital media planning, strategic program design, consumer market knowledge, and web-based research, combined with emerging technologies, we deliver powerful results for our clients. Our globally experienced planners bring agency-side and client-side diversity and depth to every project at TMX.
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TMX's award-winning creative team has the training, instinct, and inventiveness to take your brand to the interactive medium. Our clients choose us for the visual, conceptual, and technological impact only we can offer.
Visual & Creative Development
Original Animation
Video & Audio Production
Rich Media |
Online Promotion
Sweepstakes
Discounts
Coupons/Vouchers |
Website and Micro-site Development
Digital Catalog, Commerce Systems
Voice & Wireless Applications
Customer Service Applications
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With experienced designers, technicians and planners handling all aspects of custom website design, TMX can assure consistent image and delivery of our clients’ integrated marketing message.
And our multiple redundant technology centers guarantee optimum performance for all hosted application solutions.
- Access to TMX Streaming
Communications Platform
- Flash/interactive sites
- Banner and tile development
- Ecommerce integration
- Online web and sales portals
- Measurement and user response services
- Class A database centers
- Intrusion Detection Systems
- Cisco PIX firewalls installed at all
Internet entry points
- Centralized Liebert Power Protection
- Reliability - 99.9997% uptime
- Redundant multiple connections to
national backbone providers
- OC3 and T3 data circuits
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At TMX, we regard online media as the single most important mode of communication because it is the only mode that addresses the visual, physical and cerebral senses of your target audience. In other words, we breathe life into your brand.
To carry this out, we:
- Research demographic profiles
- Coordinate comprehensive online B2B/B2C ad placement
- Design new banner, button, interstitial and new format creative
- Incorporate keyword optimization and rich media
- Construct intelligible user-friendly analytics
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TMX's unique market position is founded upon our proprietary, advanced interactive technology – the core from which we develop custom applications for our clients. The talent that invented and built this technology is in-house and available to deliver customized marketing solutions that may integrate easily and cost-effectively into your existing marketing/communications infrastructure.
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TMX's web-based Campaign Intelligence™ Platform provides integrated results with commercial analytics on audience viewing and response behavior, media/list performance, content relevance and technical factors that enable us to drive campaign refinement, optimization and ROI for our clients.
Strategies include:
- Detection reporting – Bandwidth, platform (PC/MAC), browser type, Flash version, video version, alternative players (i.e. Viewpoint, Mobular)
- Response reporting – Site visit details, opens (unique/total), views (unique/total), actions (click/rollovers/ downloads/gaming), Forwards
- Analysis – Comparative campaign reporting, Database list profiling, event testing/comparison (subject line, list segments, creative variables)
Customization – Time series reporting, aggregate geographic mapping
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